DIMENSIONS:

Varied sizes

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MEDIA:

Illustrator/InDesign

 

COMPLETION DATE:

February 2017

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DESCRIPTION:

The Olivia Jade Design brand centers on a logo that reflects the versatility of a portfolio with clean and simplistic imagery. The circular symbol, composed of an almost stain-glass-like arrangement of shapes using the letters of the name “Olivia,” gives the appearance of a multi-faceted gemstone, as in “Jade”. A gemstone is also an individually unique work of art and design. The rounded shape of the “O” represents friendliness, while the sharp, diagonal and vertical lines add a bold graphic statement. The black and white color scheme illustrates a style not restricted to any one color. These elements are consistent throughout all brand materials, with the additional use of the color jade for emphasis, and black horizontal lines for stability.