DIMENSIONS:

Varied sizes

 

MEDIA:

Illustrator

 

COMPLETION DATE:

March 2021

 

DESCRIPTION:

The Hatz Plumbing logo is a bold and distinctive visual identity that embodies the client’s new plumbing business with a personal touch. The logo combines modern simplicity with a playful yet professional tone, making it memorable and approachable. This logo effectively communicates the essence of Hatz Plumbing, merging the personal identity of the owner with the industry-specific elements, resulting in a brand that is both unique and highly relatable to customers. 

The design centers around a stylized depiction of the business owner’s facial profile, immediately recognizable to local clientele. The facial features, including the glasses and beard, are simplified yet distinct, ensuring the logo remains clean and scalable across different mediums.

The most striking feature is the incorporation of a plunger as a “hat”, creatively integrating a core plumbing tool into the design. This element not only serves as a visual pun but also reinforces the profession in a clever and engaging way.

The business name, “Hatz Plumbing,” is presented in a modern sans-serif font that balances the logo’s playful elements with a sense of reliability. The use of a bold typeface for “HATZ” draws attention and emphasizes the personal brand, while “PLUMBING” is kept lighter to maintain balance.​ The letter “Z” in “HATZ” extends into a plumbing faucet, seamlessly merging with the typography. This clever integration of the faucet not only reinforces the plumbing theme but also adds a dynamic flow to the logo design.