DIMENSIONS:

4"

 

MEDIA:

Illustrator

 

COMPLETION DATE:

January 2017

 

DESCRIPTION:

Sereni-tea is an all-natural, loose-leaf tea brand. The packaging was designed to reflect the natural beauty of the tea itself, while also serving a useful function. The Yin/Yang leaf logo represents a balance in nature and flavor. The rust, gold and plum color choices allude to the warmth of a cup of tea. The earth tone and fibers of the printed paper are an additional natural element. The neutral tones in the cork, wood and burlap materials provide a sense of calm, while the clear glass container allows for the tea ingredients to provide color and texture. The multipurpose packaging also adds value as the wooden spoon not only provides accurate measurement for the perfect cup of tea, but together with the glass jar and burlap bag, can be re-used for storing additional product.